Answer the proposed questions. Always respond using the introduction, body, and conclusion format (do not simply number and answer each question). Your discussion response must:

1. Include the standard course cover page.

2. Include marketing terminology.

3. Adhere to formal business writing guidelines. NOTE: submissions that do not follow guidelines will not be reviewed/scored. Please review Formal Business Writing Guidelines from Content > Marketing Tools > Formal Business Writing.

4. Include one peer-reviewed academic marketing journal reference and at least two additional references from popular business press/periodicals. See the Marketing Department Reference list. NOTE: Do not include textbooks, tutorials, blogs, student papers, or case studies. 

5. Include the APA style reference page. NOTE: Please format properly. Submissions not formatted correctly will not be reviewed/scored.

6. Do not copy, cut & paste from any source. Submissions will be processed by Safe Assign and Writer.com ai