ch.9

  What is an appeal? How do advertisements touch people’s emotions? Discuss two techniques. 9-2. Find the campaign in this book that you think is the most creative.   What is its Big Idea? How and why does it work? Analyze the ad in terms of the ROI...

extra

  Description: Write two paragraphs (200-400 words) relating to literature in the Business world.  Must be typed, via Canvas. You can only choose (1) topic below as extra credit.  1. Visit the Small Business Development Center website and learn why...